Christophe Castagnera
Opinion
14 June 2022
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Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world, writes Imagination’s Christophe Castagnera.
Opinion
09 October 2018
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How can experience be truly effective in a digital era. Experience is in fact one of the most effective ways to create meaningful relationships with consumers, but the cost of physical reach is high and metrics often too ambiguous to justify budget. Imagination's Christophe Castagnera investigates.
